Think Tank and Reports
MSSA Insight Series at cost - Contact Schalk van Vuuren
Papers presented at SAMRA by Schalk van Vuuren are free, on the provison that information found in the papers is properly credited to MSSA
Youth unemployment study: What they feel and think.
Youth unemployment is one of the major challenges in South Africa. The study estimates that about 3 million or 35% of the youth (18-34, narrow definition) are unemployed. The report uncovers some critical issues that organised business, labour and government should focus on for example obstacles unemployed experience, feelings and perceptions of not having a job, attitude towards decent jobs and what kind of jobs are needed to gain experience. The study also segments the unemployed market to better understand ways to communicate and support them. For a summary, findings and a press release click here.
Beyond Click-Counts Media Exposure Measurements is a research paper based on a survey done by MSSA with a sample of 2 000 South African consumers. These findings were presented by Van Vuuren at the 2003 SAMRA Convention. A condensed version appeared as an article, The Reach Dimension in MFSA's Journal of Marketing, Volume 9, No.6, 2003. For more information click here.
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